(New York, NY – October 22, 2024) – SESAC Music Group announced today its acquisition of HAAWK, a media software and services company specializing in copyright management and monetization for independent music, film, television, and video catalogs.
HAAWK (Helping All Assets With Knowledge) provides full-service administration of YouTube’s Content ID system and Facebook’s Rights Manager platforms (including Instagram), serving a broad range of record labels, publishers, and music rightsholder clients. HAAWK will operate alongside Audio Salad as part of the artist and label distribution services segment of SESAC Music Group’s Music Services division.
“This is truly a dream come true. HAAWK already leads the way in providing unmatched opportunities and increased royalty revenue for our clients across YouTube, Facebook, and social video platforms. By partnering with SESAC Music Group, we’re opening the door to even greater possibilities, enabling us to scale globally and offer more advanced royalty collection and administration services to our clients,” said Ryan Born, Founder & CEO of HAAWK.
“HAAWK’s mission aligns with SESAC Music Group in delivering maximum value and transparency to music creators. Their leadership and technology strengthen our services for independent labels and publishers worldwide,” shared John Josephson, Chairman and CEO of SESAC Music Group.
“We’re thrilled to welcome HAAWK to our Music Services portfolio, enhancing our comprehensive asset management and royalty collection services for independent labels and publishers globally,” added Malcolm Hawker, EVP and COO of SESAC Music Group.
HAAWK’s headquarters will remain in Los Angeles under the leadership of Ryan Born, who founded the company in 2017. The company has earned repeated recognitions on the Inc. 5000 and Deloitte Fast 500 rankings for its rapid growth in media and technology.
