Pinners can now add tracks from Ed Sheeran, Silk Sonic, Anitta and other popular artists to Idea Pins
Today, Pinterest announced new partnerships with Warner Music Group (Nasdaq: WMG), Warner Chappell Music, Merlin, and BMG, to bring today’s top artists and music on the platform. Through these new deals, users will now be able to add tracks from Ed Sheeran, Silk Sonic, Anitta, and many more to their Idea Pins.
This partnership expands Pinterest’s existing royalty-free music library to include licensed popular tracks powered by 7Digital, the leading B2B digital music solutions platform, which will enable the Pinterest community to access a global catalog of music. Additionally, Rumblefish is providing Pinterest with music metadata and license management services.